Our Story

Lipz Diva is the fastest-growing cosmetics company in the Philippines established in 2016. The proudly Filipino made product aims to make women feel and become beautiful and confident with its exceptional high quality products with which women can achieve stress-free with its affordable prices. Lipz Diva’s rich-pigmented, fabulous-smelling, long-lasting yummy-flavored lipsticks, creamy and matte lippies are currently being used and enjoyed by today’s most sought after celebrities, make up professionals and beauty enthusiasts in the Philippines.
Lipz Diva’s founder, Dale Magdangal, being able to work with a long list of famous TV personalities and celebrities such as Kris Aquino and Boy Abunda, conceived her product with a dream to make every woman bring out the superstar in her!
Dale found her passion of sharing beauty in an inexpensive way when she met a group of LGBT during a trip with her good friend and one of the brands major ambassador and partner K Brosas in Palawan. K Brosas gave one of them one of her top-brand lipsticks and was amazed how the simple gesture made the person’s eyes lit up with joy. Dale realized she wanted to live that kind of life of making people happy. The fire was ignited even more when, as she lands back to Manila, she saw a big purse given to her by a good friend, with bold letters on it, which read, “I NEED LIPSTICK”. It was a big sign for her, indeed. From then on, she was set to create a brand with the whole package---best quality and affordable price.
Today, K Brosas is one of Lipz Diva’s ambassadors and celebrity endorsers and has her own Lipz Diva WAPUCK collection.Nathalie Hart has her very own collection of Lip & Cheek Tints. Very recently, the Queen of Soul Jaya and R&B Princess Kyla was also welcomed on board with their very own liquid lippies collection.
Amidst the wide array of choices of cosmetic lines today, Lipz Diva’s beauty goal is to continue to create products and at the same time cultivate more opportunities for today’s wonderwomen and empower their lives. Lipz Diva has affordable packages for women who want to earn. In one year, the beauty company gained resellers nationwide under its wing and is continuously welcoming more on board.
Dale believes that beauty is priceless. Lipz Diva’s mission and vision emanates from the goal that beauty does not have to be expensive.